I’m a writer. Usually my poetic mutterings here reach the 6 of you who regularly (kindly) read me.
But IRL I am on a team of writers for a major company who made a major announcement today.
Within minutes the media picked up and ran with a memo we got 40 minutes prior. My job? To help give talking points to a few thousand call center agents who were unknowingly about to handle hundreds of calls about this extremely politically charged issue.
Calm was the order of the day. Tone was everything.
All at once time was the enemy and words our best … ammo (pun intended). If you’ve not switched on the news today, you should.
But that aside, it got me thinking…
When time is short and anxieties are high, the words we use really do matter. All too often with my kids, these kinds of moments are ones for which I have to apologize later. This is where what’s truly in my heart comes out.
Words can encite a mob or calm an anxious crowd.
Maybe your job isn’t to find the words that will calm the masses. Maybe your job is just to quiet your own household.
Either way, words matter.